With the advent of likes and followers Instagram has given influencers a sense of superiority for the arbitrary number attached to their profile.
These people think that they are celebrities and they come in all kinds of varieties.
Some do fashion, some showcase hobbies and some just have entertaining personalities.
But if you work with them you better be careful.
If you have less influence than them they could not care less about a deadline.
And if you have more influence they’ll treat you like royalty.
The only thing that matters to them is the number next to one’s name.
Spending time or being friends with these people can be difficult.
Every second is a photo opportunity.
Every dinner is for them to show off.
Since the advent of social media the concept of likes became a social currency that allowed people to measure their social life in a numerical value.
Now that the platforms have had time to mature its effects can be seen.
Although the concept of influencers is not all bad.
It created a new tool for advertisers and marketers to grow their brands.
And created new mediums for people to express themselves through.
The platforms are also catching on that the effects of social media are not entirely healthy.
Because of this they are experimenting with hiding features such as likes.
Hopefully developers of the social media sites will take measures to fix this issue.
If not it will continue to encourage unhealthy behaviour if influencers.
Antonio Carrillo 100W 